SOCIAL MEDIA
STRATEGIST &
CONTENT CREATOR
Creating content that doesn’t just look good. It performs.
2B+ views generated across client content on social media.
LET’S TALK
SCROLL TO EXPLORE
THE THINKING BEHIND THE CONTENT
CONTENT BUILT TO WORK.
I don’t just create content. I create content designed to perform.
I combine social media strategy, creative direction, storytelling and content production to create content built for the way people actually consume social media.
01 / ORGANIC GROWTH
EARN ATTENTION.
Content designed to earn attention, retention, shares and audience growth.
02 / MARKETING & SCALE
BUILD DEMAND.
Content designed to communicate offers, build trust, generate demand and scale businesses.
SIX INDUSTRIES / ONE INTENTION
SELECTED WORK
Different industries. One objective: make the content perform.
01
AUTOMOTIVE & BIKES
MOTION / DESIRE / DETAIL
02
CLINICS & HEALTHCARE
HUMAN / CLEAR / TRUSTED
03
REAL ESTATE
SPACE / FORM / LIFESTYLE
04
PERSONAL BRAND
EXPERTISE / VOICE / GROWTH
05
PODCAST
MOMENTS / STORIES / REACH
06
FOR CAMPAIGNS
BRAND / MESSAGE / IMPACT
BEYOND THE EDIT
THE CONTENT IS THE STRATEGY.
01
ATTENTION
Strong hooks designed to stop the scroll.
02
RETENTION
Storytelling and editing designed to keep people watching.
03
DISTRIBUTION
Content designed for how each platform actually works.
04
CONVERSION
Content that can support awareness, trust, leads and sales.
FROM INTENTION TO IMPACT
HOW IT COMES TOGETHER.
01
STRATEGY
Understand the brand, audience and objective.
02
CONCEPT
Develop ideas, hooks and creative direction.
03
CREATE
Produce and edit the content.
04
OPTIMIZE
Review performance and continuously improve the content.